Category Archives: Motion Graphics (MG)

Fits the brief, but not the purpose

I was given less than 8 hours and an odd brief to come up with an opening video for a conference.

There was already a nautical graphic style for the printed material, and so I was tasked to use boats, sailing and an ambient, seaside-holiday soundtrack. I was also given a couple of dozen words which had no narrative nor relevance to the maritime theme.

This is the result.

Quite understandably it was never used. It is clearly not fit for purpose, but it does follow the brief.

This is what happens if no time is allowed for design, pre-production, script writing, storyboarding or any of the other parts of video production. The visual and audio watermarks are still on this video, as none of the assets were ever purchased.